Projects

Projects

From concept to launch — projects that helped me or my clients grow, scale, and succeed.

Hungerd - A CPG brand: Jaggery Powder Packaging Design

Designed bold and natural-themed packaging for Hungerd's initial product line, a natural sweetener. The design features a prominent, high-impact font and a vibrant green color palette to ensure maximum visibility on the shelf.

Hungerd - A CPG brand: Jaggery Powder Packaging Design

Designed bold and natural-themed packaging for Hungerd's initial product line, a natural sweetener. The design features a prominent, high-impact font and a vibrant green color palette to ensure maximum visibility on the shelf.

Hungerd - A CPG brand: Jaggery Powder Packaging Design

Designed bold and natural-themed packaging for Hungerd's initial product line, a natural sweetener. The design features a prominent, high-impact font and a vibrant green color palette to ensure maximum visibility on the shelf.

Saraai – Launch Campaign & Product Design for 'The Prancing Horse' Collection

Led the product design and end-to-end marketing campaign for Saraai's new Ferrari-themed T-shirt line. The project focused on creating a premium street fashion aesthetic and developing a high-impact photoshoot to resonate with the urban core audience.

Saraai – Launch Campaign & Product Design for 'The Prancing Horse' Collection

Led the product design and end-to-end marketing campaign for Saraai's new Ferrari-themed T-shirt line. The project focused on creating a premium street fashion aesthetic and developing a high-impact photoshoot to resonate with the urban core audience.

Saraai – Launch Campaign & Product Design for 'The Prancing Horse' Collection

Led the product design and end-to-end marketing campaign for Saraai's new Ferrari-themed T-shirt line. The project focused on creating a premium street fashion aesthetic and developing a high-impact photoshoot to resonate with the urban core audience.

Vaporwear by Saraai: Athleisure Sub-Brand Launch & Identity Design

Spearheaded the design, branding, and campaign strategy for Vaporwear, Saraai's new athleisure line. The project focused on developing an affordable, high-quality collection and a motion-themed logo to successfully capture market share in the local activewear segment.

Vaporwear by Saraai: Athleisure Sub-Brand Launch & Identity Design

Spearheaded the design, branding, and campaign strategy for Vaporwear, Saraai's new athleisure line. The project focused on developing an affordable, high-quality collection and a motion-themed logo to successfully capture market share in the local activewear segment.

Vaporwear by Saraai: Athleisure Sub-Brand Launch & Identity Design

Spearheaded the design, branding, and campaign strategy for Vaporwear, Saraai's new athleisure line. The project focused on developing an affordable, high-quality collection and a motion-themed logo to successfully capture market share in the local activewear segment.

E-commerce Performance: Meta Ads Analytics Dashboard

Designed and built a comprehensive, interactive analytics dashboard in Tableau to track, visualize, and optimize Meta (Facebook/Instagram) advertising performance for the Saraai e-commerce brand. The tool delivered actionable insights to maximize Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA)

E-commerce Performance: Meta Ads Analytics Dashboard

Designed and built a comprehensive, interactive analytics dashboard in Tableau to track, visualize, and optimize Meta (Facebook/Instagram) advertising performance for the Saraai e-commerce brand. The tool delivered actionable insights to maximize Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA)

E-commerce Performance: Meta Ads Analytics Dashboard

Designed and built a comprehensive, interactive analytics dashboard in Tableau to track, visualize, and optimize Meta (Facebook/Instagram) advertising performance for the Saraai e-commerce brand. The tool delivered actionable insights to maximize Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA)

Logos & Brand Identity: Multi-Industry Conceptualization

A portfolio collection showcasing several logo marks and brand identities conceptualized, designed, and executed by me for various personal ventures and external clients, spanning CPG, Fashion, Tech, and Creative Services.

Logos & Brand Identity: Multi-Industry Conceptualization

A portfolio collection showcasing several logo marks and brand identities conceptualized, designed, and executed by me for various personal ventures and external clients, spanning CPG, Fashion, Tech, and Creative Services.

Logos & Brand Identity: Multi-Industry Conceptualization

A portfolio collection showcasing several logo marks and brand identities conceptualized, designed, and executed by me for various personal ventures and external clients, spanning CPG, Fashion, Tech, and Creative Services.

SEO and Marketing Content: Using blog Posts to create quality SEO

Beyond the Lead Form: How B2B SaaS Can Leverage Meta Ads for Product Education & Late-Stage Retention

SEO and Marketing Content: Using blog Posts to create quality SEO

Beyond the Lead Form: How B2B SaaS Can Leverage Meta Ads for Product Education & Late-Stage Retention

SEO and Marketing Content: Using blog Posts to create quality SEO

Beyond the Lead Form: How B2B SaaS Can Leverage Meta Ads for Product Education & Late-Stage Retention

SEO and Marketing Content: Using blog Posts to create quality SEO II

The ROI of the Annual Content Audit: Shifting from Vanity Metrics to Sustainable SaaS Growth

SEO and Marketing Content: Using blog Posts to create quality SEO II

The ROI of the Annual Content Audit: Shifting from Vanity Metrics to Sustainable SaaS Growth

SEO and Marketing Content: Using blog Posts to create quality SEO II

The ROI of the Annual Content Audit: Shifting from Vanity Metrics to Sustainable SaaS Growth