Hungerd - A CPG brand: Jaggery Powder Packaging Design
Designed bold and natural-themed packaging for Hungerd's initial product line, a natural sweetener. The design features a prominent, high-impact font and a vibrant green color palette to ensure maximum visibility on the shelf.
Brand Strategy & Packaging Design
Project Overview
Brand: Hungerd, a newly launched CPG brand
Product: Jaggery Powder, A Natural sweetener
Timeline: 4 weeks (2025)
My Role: Brand Strategist & Package Designer
Hungerd, launching its first product, required a packaging design with undeniable shelf appeal. To meet this challenge, I developed a strategy that positions the Product as the hero of the packaging.
The resulting design features a bigger, bolder font for the product name, set against a vibrant, natural green color to significantly amplify the "Natural" theme.
In collaboration with stakeholders, three specific packaging formats were chosen to suit various market needs:
Pillow Pouch
Stand-up Pouch
Package samples in real life
Packaging dieline for the pillow type pack
