Saraai – Launch Campaign & Product Design for 'The Prancing Horse' Collection
Led the product design and end-to-end marketing campaign for Saraai's new Ferrari-themed T-shirt line. The project focused on creating a premium street fashion aesthetic and developing a high-impact photoshoot to resonate with the urban core audience.
Product Design & Marketing Campaign Strategy
Project Overview
Brand: Saraai, a streetwear brand
Fashion & Lifestyle: Ferrari-Themed T-shirt Line (Focusing on Lewis Hamilton).
Timeline: 6 weeks (2024)
My Role: Lead Product Designer & Campaign Leader.
Saraai was launching a new line of T-shirts inspired by the legacy of Lewis Hamilton and Ferrari, specifically targeting the urban consumer.
My goal was twofold:
Product Design: Ensure the T-shirt line maintained a premium product aesthetic while staying true to the bold ethos of streetwear fashion. I designed the T-shirt imagery to achieve this.
Campaign Strategy: Lead the development of a high-visual-appeal photoshoot. This campaign was engineered to market the brand's ethos directly to its core audience, creating a compelling visual narrative for the new collection.
Campaign elements
A follow-up line of winterwear(sweatshirts) are currently in production for the site.