Project Overview: Brand Identity Portfolio

Role: Lead Product Designer, Brand Identity Developer, and Vector Artist.
Scope: Conceptualization and end-to-end design execution of primary logo marks and visual systems for a diverse portfolio of brands, ranging from early-stage startups to established CPG and fashion ventures (Hungerd, Saraai). This work focuses on translating complex brand goals into simple, impactful, and scalable vector assets.
Process: Each project involved an in-depth exploration of the client's mission, target audience, and market landscape. The design process included:

• Strategic Conceptualization: Defining the core visual metaphor (e.g., speed, hunger, insight).

• Vector Fidelity: Ensuring the mark is technically perfect, scalable, and versatile for all applications (digital and print).

Outcome: A collection of distinctive and memorable brand marks that successfully capture the unique ethos of each brand.

iDesigns - A creative agency

Concept: Idea Generation and Clarity

1. Focus - Communicate intellect and ideation through the stylized 'i' and its Red dot (the spark of insight).

2. Growth & Movement - The crescent shape suggests growth, cycles, and constant change—essential for a dynamic creative partner.

3. Aesthetics - High-contrast Black and White base for sophistication, accented by the vibrant Red focal point.

Hungerd (CPG Food Brand)

Concept: Playful Consumption & Eliminating Hunger

1. Visual Hook - Transforms the final 'D' into an abstract "Pac-Man" or eating character, symbolizing consumption.

2. Mission Alignment - The character is visually eating away at the word/space, symbolizing the act of eliminating hunger.

3. Aesthetics - Bold, heavy typography paired with a vibrant red background for maximum shelf visibility and urgency.

Saraai Lifestyle (Parent Fashion Brand)

Concept: Passionate Energy & Fluidity

1. Form - Uses a flame motif to convey passion, vitality, and life.

2. Branding Link - A subtle, curved 'S' is embedded within the negative space of the flame, linking the symbol to the brand name.

3. Aesthetics - A warm gradient (orange to yellow) reflects natural fire energy, creating an energetic and sophisticated lifestyle mark.

Vaporwear by Saraai (Athleisure Sub-Brand)

Concept: Motion, Speed, and Performance

1. Form - Highly angular shape forming a lightning bolt or upward arrow, communicating speed and athletic momentum.

2. Branding Tie-in - The stylized 'S' within the lightning bolt translates Saraai’s "fire energy" into a modern, electric "speed" motif.

3. Aesthetics - Monochromatic and sharp to ensure versatility across apparel, emphasizing technicality and performance.