Vaporwear by Saraai: Athleisure Sub-Brand Launch & Identity Design
Spearheaded the design, branding, and campaign strategy for Vaporwear, Saraai's new athleisure line. The project focused on developing an affordable, high-quality collection and a motion-themed logo to successfully capture market share in the local activewear segment.
Product Conceptualization & Brand Identity
Project Overview
Brand: Vaporwear by Saraai (New Athleisure Sub-Brand)
Industry: Fashion, Athleisure
Timeline: 12 weeks (2025)
My Role: Lead Product Designer, Brand Identity Developer, and Campaign Leader.
Saraai aimed to penetrate the competitive affordable athleisure market, which is currently dominated by local players. This required a comprehensive approach, where I was responsible for:
Apparel Design: Developing a new line of activewear apparel focusing on quality and affordability.
Brand Identity: Creating the logo for the Vaporwear sub-brand. The design is a speed-oriented, lightning-themed 'S' (as shown in the attached image) to convey motion and performance, subtly connecting to the fiery 'S' theme of the parent Saraai brand.
Market Strategy: Developing the marketing content and leading the launch campaign.
The campaign has successfully created a strong initial presence and is currently showing promising results in capturing new market share within the target segment.
Marketing content
The logo design was driven by the need to create a dynamic visual identity that communicated performance and speed, while maintaining an inherent connection to the parent brand, Saraai.