Business & Brand Developer
and bootstrapped Co-Founder
Sneak peak of my works
Design in action
Crafting functional, stunning products and making them a success.
Hungerd - A CPG brand: Jaggery Powder Packaging Design
Designed bold and natural-themed packaging for Hungerd's initial product line, a natural sweetener. The design features a prominent, high-impact font and a vibrant green color palette to ensure maximum visibility on the shelf.
Brand Strategy & Packaging Design
Saraai – Launch Campaign & Product Design for 'The Prancing Horse' Collection
Led the product design and end-to-end marketing campaign for Saraai's new Ferrari-themed T-shirt line. The project focused on creating a premium street fashion aesthetic and developing a high-impact photoshoot to resonate with the urban core audience.
Product Design & Marketing Campaign Strategy
Vaporwear by Saraai: Athleisure Sub-Brand Launch & Identity Design
Spearheaded the design, branding, and campaign strategy for Vaporwear, Saraai's new athleisure line. The project focused on developing an affordable, high-quality collection and a motion-themed logo to successfully capture market share in the local activewear segment.
Product Conceptualization & Brand Identity
E-commerce Performance: Meta Ads Analytics Dashboard
Designed and built a comprehensive, interactive analytics dashboard in Tableau to track, visualize, and optimize Meta (Facebook/Instagram) advertising performance for the Saraai e-commerce brand. The tool delivered actionable insights to maximize Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA)
Data Visualization, Analytics and BI
Supply Chain
Branding
Visual Design
Marketing and Analytics
Product Design
Customer Relationship Management
User Research
Ecommerce management
Packaging Design
What I bring to the table
A vast experience in a product development lifecycle, from market gap research, to branding and positioning, till marketing and supply chain.
Behind the scenes
Get a quick peek into my world, who I am, where I come from, and the like.
I am an engineer, turned designer, turned Branding expert, and business management strategist, with knowledge in a variety of fields. I am a Petrolhead, a story teller, and a footballer at the weekends. Scroll down as I make a mention of the strands of time that landed me here in this nexus where I can turn into any of these avatars.
A footballer (Chelsea Blue)
Enjoy riding
It's Me
How I got here
The Pivot
to Design & Business Strategy
Entrepreneurship
Brand, E-commerce, & Scale
Engineering
Precision & Data Foundation
Tools I've Worked With
Adobe CC
Canva
Excel/Sheets
Meta Ads
Google Ads
CRM
ERP
Figma
Ready to collaborate with me?
Let's connect!
Business & Brand Developer
and bootstrapped Co-Founder
Sneak peak of my works
Design in action
Crafting functional, stunning products and making them a success.
Hungerd - A CPG brand: Jaggery Powder Packaging Design
Designed bold and natural-themed packaging for Hungerd's initial product line, a natural sweetener. The design features a prominent, high-impact font and a vibrant green color palette to ensure maximum visibility on the shelf.
Brand Strategy & Packaging Design
Saraai – Launch Campaign & Product Design for 'The Prancing Horse' Collection
Led the product design and end-to-end marketing campaign for Saraai's new Ferrari-themed T-shirt line. The project focused on creating a premium street fashion aesthetic and developing a high-impact photoshoot to resonate with the urban core audience.
Product Design & Marketing Campaign Strategy
Vaporwear by Saraai: Athleisure Sub-Brand Launch & Identity Design
Spearheaded the design, branding, and campaign strategy for Vaporwear, Saraai's new athleisure line. The project focused on developing an affordable, high-quality collection and a motion-themed logo to successfully capture market share in the local activewear segment.
Product Conceptualization & Brand Identity
E-commerce Performance: Meta Ads Analytics Dashboard
Designed and built a comprehensive, interactive analytics dashboard in Tableau to track, visualize, and optimize Meta (Facebook/Instagram) advertising performance for the Saraai e-commerce brand. The tool delivered actionable insights to maximize Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA)
Data Visualization, Analytics and BI
Supply Chain
Branding
Visual Design
Marketing and Analytics
Product Design
Customer Relationship Management
User Research
Ecommerce management
Packaging Design
What I bring to the table
A vast experience in a product development lifecycle, from market gap research, to branding and positioning, till marketing and supply chain.
Behind the scenes
Get a quick peek into my world, who I am, where I come from, and the like.
I am an engineer, turned designer, turned Branding expert, and business management strategist, with knowledge in a variety of fields. I am a Petrolhead, a story teller, and a footballer at the weekends. Scroll down as I make a mention of the strands of time that landed me here in this nexus where I can turn into any of these avatars.
A footballer (Chelsea Blue)
Enjoy riding
It's Me
How I got here
The Pivot
to Design & Business Strategy
Entrepreneurship
Brand, E-commerce, & Scale
Engineering
Precision & Data Foundation
Tools I've Worked With
Adobe CC
Canva
Excel/Sheets
Meta Ads
Google Ads
CRM
ERP
Figma
Ready to collaborate with me?
Let's connect!
Business & Brand Developer
and bootstrapped Co-Founder
Sneak peak of my works
Design in action
Crafting functional, stunning products and making them a success.
Hungerd - A CPG brand: Jaggery Powder Packaging Design
Designed bold and natural-themed packaging for Hungerd's initial product line, a natural sweetener. The design features a prominent, high-impact font and a vibrant green color palette to ensure maximum visibility on the shelf.
Brand Strategy & Packaging Design
Saraai – Launch Campaign & Product Design for 'The Prancing Horse' Collection
Led the product design and end-to-end marketing campaign for Saraai's new Ferrari-themed T-shirt line. The project focused on creating a premium street fashion aesthetic and developing a high-impact photoshoot to resonate with the urban core audience.
Product Design & Marketing Campaign Strategy
Vaporwear by Saraai: Athleisure Sub-Brand Launch & Identity Design
Spearheaded the design, branding, and campaign strategy for Vaporwear, Saraai's new athleisure line. The project focused on developing an affordable, high-quality collection and a motion-themed logo to successfully capture market share in the local activewear segment.
Product Conceptualization & Brand Identity
E-commerce Performance: Meta Ads Analytics Dashboard
Designed and built a comprehensive, interactive analytics dashboard in Tableau to track, visualize, and optimize Meta (Facebook/Instagram) advertising performance for the Saraai e-commerce brand. The tool delivered actionable insights to maximize Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA)
Data Visualization, Analytics and BI
Supply Chain
Branding
Visual Design
Marketing and Analytics
Product Design
Customer Relationship Management
User Research
Ecommerce management
Packaging Design
What I bring to the table
A vast experience in a product development lifecycle, from market gap research, to branding and positioning, till marketing and supply chain.
Behind the scenes
Get a quick peek into my world, who I am, where I come from, and the like.
I am an engineer, turned designer, turned Branding expert, and business management strategist, with knowledge in a variety of fields. I am a Petrolhead, a story teller, and a footballer at the weekends. Scroll down as I make a mention of the strands of time that landed me here in this nexus where I can turn into any of these avatars.
A footballer (Chelsea Blue)
Enjoy riding
It's Me
How I got here
The Pivot
to Design & Business Strategy
Entrepreneurship
Brand, E-commerce, & Scale
Engineering
Precision & Data Foundation
Tools I've Worked With
Adobe CC
Canva
Excel/Sheets
Meta Ads
Google Ads
CRM
ERP
Figma
Ready to collaborate with me?
Let's connect!